Graduate Program Inbound Marketing Services

2026-11-03

The scope of work includes , but is not limited to , the following core services : • Strategy & Planning : Develop a customized marketing and lead generation strategy , including a 12 - month editorial calendar and persona - based journey mapping for the target programs . • Search & Answer Engine Optimization ( SEO / AEO ): Conduct deep - dive research on critical keywords and AI - retrieval prompts to improve organic awareness for a minimum of 8 pages . The firm will provide detailed optimization blueprints and technical recommendations for EWU staff to implement . • High - Value Content Development : Craft a minimum of 6 premium digital assets ( e . g ., career - focused program guides , interactive viewbooks , or whitepapers ) designed specifically for lead capture . Develop the supporting ad copy and email sequences to promote these assets . • Conversion Optimization & Consultation : Provide strategic design , conversion - centric copywriting , and Quality Assurance ( QA ) reviews for a minimum of 12 EWU - hosted landing pages . The firm will provide the " best practice " framework and performance audits , while EWU maintains internal control of the page builds . • Multi - Channel Digital Advertising : Develop , launch , and manage a paid digital advertising strategy across approximately 16 - 20 targeted campaigns . This includes top - offunnel awareness , event / deadline promotion , and direct " push - to - apply " tactics . • Automated Lead Nurturing : Build and deploy a minimum of 5 program - specific communication flows within a Contractor - provided marketing automation platform . These flows must nurture prospects from initial inquiry through application submission using behavioral branching logic .

Washington

2026-05-14