Integrated communication services to raise awareness in the EU on the value of intellectual property and the damages of IPR infringements (2 lots).

closed

The objective of the call is to provide the EUIPO and notably the European Observatory on Infringements of Intellectual Property Rights, with a framework contract for the design, implementation and follow-up of information and communication campaigns, with the aim of: — improving the understanding of the value of intellectual property, including industrial property rights (trademarks, designs, patents, geographical indications, plant variety rights), copyright, and rights related to copyright, — improving the awareness and understanding of the scope and impact of infringements of intellectual property rights, — bridging the knowledge/awareness gap among target audiences on these issues, and ultimately in the long run change behaviour regarding counterfeiting and piracy.