Judicial Performance Evaluation Commission ( JPEC ) Public Relations Services

2026-11-03

Objective 1 : Develop and submit a proposal for consideration on message development / market research utilizing recognized market research techniques to develop unified , effective messaging and best creative approaches for increasing the visibility of JPEC and reaching its target audiences ( media , voters , legal profession , and the public ). Objective 2 : Provide recommendations to continue brand development to enhance reputation . The campaign should serve to strengthen JPEC ’ s brand , making JPEC the go - to site for reliable information on judges standing for retention . Objective 3 : Design compelling and effective advertising and public education campaign to support launch of JPEC ’ s narrative profiles and recommendations to the media , the voters and the public informing them on the work of JPEC throughout the year , its evaluation process and its mission through news conferences , radio / television interviews , presentations , opinion / editorial pieces , feature stories , press releases , or other forms of communication . The purpose of this campaign is to educate these populations on the availability of useful , credible information to New Mexico voters on all judges standing for retention elections Also , include in the plan recommendations for increasing the visibility of JPEC among diverse populations in New Mexico , including Hispanic , Native Americans , and communities small and large . Objective 4 : Utilize avenues for free media , including public service announcements , print , radio and television opportunities to educate the public on the work of JPEC and the availability of useful , credible information to New Mexico voters on all judges standing for retention elections . In addition , the Offeror shall :  Schedule a news conference to announce NMJPEC ’ s judicial recommendations of judges standing for retention .  Generate Statewide Judicial District Specific Voters Guides on NMJPEC ’ s recommendations of appellate justices / judges and district court judges standing for retention .  Generate Bernalillo County Metropolitan Voters Guides on NMJPEC ’ s recommendations of judges .  Disseminate a news release on NMJPEC ’ s recommendations statewide .  Schedule speeches and presentations for NMJPEC members .  Draft and distribute an opinion piece by the chair of NMJPEC .

New Mexico

2026-05-02