Media Campaign

2026-11-03

A . The Contractor shall develop , implement , and manage the awarded program under the direction of the DFA , including but not limited to : 1 . Digital marketing 2 . Content creation 3 . Media planning , buying , placement , and measurement 4 . Marketing strategy and planning 5 . Account management 6 . Creative production and copywriting 7 . Major / special projects a . Should DFA request a major / special project ( s ), the Contractor shall submit a formal quote / statement of work outlining the specific scope , timeline , and cost for the major / special project ( s ) to DFA in the format and within the timeline specified by DFA . B . The Contractor shall work collaboratively with other State agencies , subcontractors , and DFA ’ s staff to bring ideas to life across all owned , earned , social , and paid media touch points . C . The Contractor shall review and enhance DFA ’ s brand identity . D . The Contractor shall create consistent and compelling branding across all communication channels . E . The Contractor shall create detailed campaign summary reports that provide valuable and relevant insights that lead to action . F . The Contractor shall always make fiscal responsibility a top priority . G . The Contractor shall adhere to best practices and utilize research to ensure that all campaign concepts are evidence or theory based . H . At the conclusion of each contract year , the Contractor ( s ) shall assess the overall impact of the contract requirements and shall submit its findings to DFA , along with a detailed cost analysis in a written report . I . DFA will be the ultimate decision maker on all aspects of the contract relationship , including , but not limited to , strategy , media investment , creative , purchasing , etc . J . The Contractor shall provide sufficient resources to work within the time constraints established by mutually agreed upon deadlines while maintaining desired performance levels . K . The Contractor shall clearly communicate how effective or ineffective various marketing initiatives are performing ( according to pre - determined goals ) and adjust as needed to maximize results . L . The Contractor shall work with DFA to establish measurable results for projects and campaigns and achieve objectives by predetermined deadlines . M . The Contractor shall adhere to all applicable State and federal laws , regulations , policies , and industry standards , including but not limited to accessibility compliance . N . The Contractor shall meet all specified marketing plan and project deadlines and shall keep within established budget guidelines . O . The budgets , methods , and formats for the provision of all services and final products provided under the resulting contract shall be subject to review , acceptance , and approval of DFA . 2 . 3 LEAD AND CREATIVE SERVICES A . The Contractor ( s ) shall strategize , create , produce , procure , and prepare advertising and branded content for distribution on domestic online and offline media channels , including paid , owned , and earned and social media platforms . B . The Contractor shall service inbound media requests / inquiries which may include but are not limited to content development , hosting , logistical arrangements , providing visuals and video . C . The Contractor shall track results of inbound servicing ...

Arkansas

2026-03-27