Media Distribution Services – NC State Fair 2026 & 2027

2026-11-03

The qualified Vendor must be able to provide the following as needed and directed by NCDA & CS . Development of Marketing and Advertising Plans Including Research and Focus Group Testing • Provide market research , marketing concepts , focus group testing ( if needed ), current and future user demographic information , and user language preference data to help prepare a plan . • Collect , analyze and interpret research data for selected target audiences , including but not necessarily limited to : demographic , socioeconomic , psychographic and lifestyle information . Analysis of target audience data should facilitate audience segmentation and contribute to an understanding of relevant behavioral determinants . • The Vendor must have a demonstrated capacity for the execution of research methods such as ( but not necessarily limited to ) surveys , focus groups , intercept interviews , etc . if needed . • Present plans and obtain approvals for plans from Contact Administrator and / or their designee .

North Carolina

2026-05-08