Media Planning and Buying

2026-11-03

1 . Media Planning and Buying for Traditional Digital Advertising • Media Strategy and Development • Participate in a two - hour brand onboarding to understand the strategic positioning , purpose and goals of each brand , learn the target market , and analyze past campaign performance • Develop a 12 - month strategic media plan and program for traditional media channels • Recommend strategies and placements to achieve Key Performance Indicators ( KPIs ) from awareness to program engagement . Strategies should reflect various aspects , such as budget , creative materials , consumer behavior , technology and trends , geography , demographics , seasonality , past campaign performance , and target audiences and key stakeholders • Recommend channels and flighting to reach both customers and noncustomers ( including policy influencers and decision makers ) • Media Planning and Buying , and Optimization • Develop media plans based on approved media strategy . Offer clear tactics , goals , budget and measurable targets • Utilize appropriate mediums including traditional and emerging media channels to support campaign or program objectives • Leverage industry best practices while also bringing forward innovative touchpoints that meet goals • Integrate appropriate time periods and flight schedules for maximum performance and exposure to target audience • Explore the use of other non - broadcast media that are pertinent for campaigns or programs , including out - of - home ( OOH ), sponsored content , experiential marketing , or other multi - channel promotional opportunities • Utilize media channels as proposed by project teams • Lead media buying activities on an ongoing basis . Negotiate the most efficient and lowest possible nonprofit rates and high - quality placements . Negotiate media buys at net rates . VEIC does not pay a commission for media or media buying services . • Seek and negotiate added value opportunities , including remnant or other business opportunities • Perform plan optimizations on an ongoing basis and throughout campaigns to focus resources on the most effective creatives or in response to such factors as seasonality or budget parameters • Work with project teams on an ongoing basis to ensure campaigns are running smoothly and per negotiated buy , and closely manage spend to avoid underor overspends • Plan to invoice media buying services on a monthly basis . If needed , monthly service invoices shall detail media costs and be accompanied by all necessary supporting documentation , including insertion orders detailing exact placements and costs • Media Assistance and Traffic Coordination • Set up , maintain , and process insertion orders • Clearly communicate ad deliverable deadlines and specifications to project teams • Monitor media deadlines to ensure launch dates are achieved ; Manage due dates and deliverables using a task - based project management platform • Lead creative deployment activities • Identify missed ad placements and work with media vendor and project team to resolve • Client Management • Establish an appropriate cadence for status meetings and check - ins • Provide an experienced point of contact who can work with VEIC to plan , develop , deploy , and optimize media activity • Show a deep interest and understanding of the VEIC brands and come to the table with new ideas on how to reach different audiences • Proactively communicate challenges or issues and ideate appropriate actions • Media Reconciliation and Invoicing • Perform post - buy invoice analysis and reconciliation to ensure the full value of media placement is received . Reconcile media invoices to ensure proper placement , correct charges , and appropriate creatives were utilized • Establish direct billing to VEIC and per provided specifications , when possible • Reporting • Deliver detailed reporting on media performance and provide concrete actions to optimize campaigns on an agreed upon cadence but no less than monthly • Reports shall include and not be limited to : • Detailed performance by program , tactic , and creative • Comparisons of past campaign performance and / or industry benchmarks , when available • Concrete recommendations for campaign optimizations • Performance tracking against established Key Performance Indicators ( KPIs ) such as total spending , impressions , clicks , cost per impression , cost per click ; and performance over time

Vermont

2026-04-28