Media Relations Tool

2026-11-03

The Centers for Disease Control and Prevention ( CDC ) Division of Media Relations ( DMR ) within the Office of Communications is in need Media Relations tools for use at CDC . CDC has a need to obtain real - time listening and reporting on news , as well as a platform that will help it perform some basic media relations activities such as developing tailored media lists for specific media outreach and management of media materials distribution . The platform should provide real - time conversation , historical conversations , print and broadcast media , media topic trends , and analytics data across media outlets , channels and types . CDC requires a primary social & news media listening and analytics tool that meets the following needs : Access to a consolidated comprehensive platform that can support news and media monitoring , media analysis , retroactive analysis and media research , as well as other insights into media coverage and trends . Provides real - time topic trends , analytics data across forums , and some social media / influencer information for CDC ’ s CIOs and Emergency Operation Center . Search online news media across sources globally . Ability to monitor broadcast ( radio and TV ) in all 210 DMA ’ s of the United States . Accurately monitors and tracks news & social conversations through various platforms identifying when conversations start , how they spread and what ’ s happening in real – time and historically . Allows simple keyword and advanced complex topic searches across the web that allow filtering by , geography , sub - keywords , language , audience segment and other cross - cutting methods . Measures how CDCs media content generates mentions and stories throughout media outlets . Provides detailed insights and analytics across multiple data sources from multiple media outlets . Allows for customized reports that capture the media coverage , trends , and analytics data across multiple media outlets and platforms . Allows the team to search for and identify top influencing journalists by searching for keywords / phrases published in their recent articles . Search results should enable press officers to create custom media lists categorized by location , role , outlet , reach , geographic focus , language , frequency , media channel and beats and sub - beats . Measure journalists ’ interest through insights on who received , opened , and CDC press releases . Understand which journalists engaged with the press release by clicking on links . Unlimited Training and Customer Support . Unlimited archiving . Searches in foreign languages . Unlimited list building and storage of media lists .. The anticipated award date of this action is on or before April 1st , 2026 . The applicable NAICS code is513210 Software Publishers . This requirement will be competed as a 100 % Small Buisness Set aside .

Georgia

2026-04-29