Media Strategy , Placement & Management

2026-11-03

Lincoln Electric System is issuing this Request for Proposal for the purpose of selecting a full - service vendor to consult on , customize and manage LES ’ media planning , buying and placements with focused knowledge and relationships with Lincoln and Lincoln - area media companies . LES invites you to submit a proposal . LES has defined its target geographic marketing area as a 200 - mile area of Lincoln , Nebraska , that includes Waverly , Nebraska . Media planning and buying will : Educate customers on safety , energy efficiency , and other pertinent topics . Promote a variety of LES programs that customers can use to decrease energy use and / or engage in renewables energy . Reinforce LES as a community - owned electric utility focused on reliability , local control , affordability and sustainability . Specific Project or Service Needs ; Media planning and consultation based on our education and promotional needs . Media buying includes , but not limited to , traditional mass advertising ( print , radio ), online and digital advertising ( brand awareness , co - op partnership development , education ), grassroots / word - of - mouth , social media and strategy with the option to add SEM if needed . Note : LES does not advertise via TV or Billboards . The total placement budget in 2026 is $ 50 , 000 , ( only advertising buys and did not include strategy , planning and agency placement services .) A media placement schedule is required for January - December that is likely to include : 1 ) Radio : 10s and 15s 2 ) Radio Ad Libs , 3 ) Print ads , 4 ) digital campaigns with detail tracking / metrics , 5 ) social ad placements with reports , 6 ) Google 7 ) other ad placements as required . Media consultation should include new trends / options for LES to review in each stage of the planning and implementation process . Deliverables : Work with the LES communications team on media placement before buying and launching ads to gauge effectiveness and maximize ROI . Complete next - year contracts , working to get LES the best price / deal possible within the designated budget for the next fiscal year ( January - December ). This work must include invoicing schedules with all media vendors , listing each month ’ s invoice amount per station / vendor . Agency shall work with the vendors and LES to confirm contracts and Purchase Orders are finalized for proper invoicing . Monthly : Review invoices each month to verify placements occurred and invoices align with the schedule . Liaise between vendors and the LES communications team for asset due dates and details ( i . e ., radio scripts , live - reads , etc .) Successful bidder will be required to complete ( 1 ) the LES Standard Services / Consulting Contract ; 2 ) furnish proof of insurance with coverage specified in the Contract by an insurance company licensed to do business in Nebraska and rated at least B + in A . M . Bests Rating . Certificate must show LES listed as additional insured for general liability and include waiver of subrogation ; 3 ) Complete LES Form F790 ( Confidentiality & Security Agreement ).

Nebraska

2026-04-29