MSU - Billings Enrollment Marketing Partnership

2026-11-03

The purpose of this agreement is for the Contractor to provide the University with an enrollment marketing partnership that provides search management , application generation , and marketing . Scope of Work and Requirements Module 1 : Search Management , including , but not limited to : 1 . Multi - class targeting to include high school sophomores , juniors , and seniors 2 . Pre - purchase , geographic predictive modeling for multiple name vendors . 3 . Data management of all purchased names . 4 . Marketing outreach campaign — including design , production , and mailing — to include the following channels : • Direct mail • E - mails for entire list purchase with multiple , unique messaging segments • Sophomore / Junior search to include an appropriate volume and cadence of outreach emails • Digital marketing strategies , including geo - fencing , look - alike audiences , display advertising , and retargeting • Immediate email fulfillment to all search responders • Outreach and fulfillment pieces to include creative content driven by MSUB branding / marketing guidelines and informed by higher education marketing research best practices • Prior to release , all creative materials must be approved by MSUB , including the opportunity for revisions 5 . Parent engagement throughout the campaigns . 6 . Behavioral / engagement analytics we are interested in learning about : a . Pixeling / tracking website engagement b . Predictive and prescriptive modeling and scoring 7 . Responder files must be provided routinely to MSUB by the Offeror through a secure FTP site , in a format that is compatible for the automatic loading of data into the REACH CRM system . 8 . On - demand , dashboard reporting and analysis of programs . 9 . At the conclusion of each recruitment cycle , final campaign conversion and yield reports . Provide a final formal summary report along with analysis and recommendations for future search efforts . 10 . The selected partner will provide clear , data - informed recommendations , rationale for proposed strategies , and regular analysis to guide MSUB ’ s decision - making throughout the enrollment cycle . 11 . Regular analysis of client - base and industry trends to inform recommendations and strategy . 12 . Offeror must be able to modify programs to process new data codes that may be developed by MSUB during the contract . These codes could consist of , but are not limited to , new academic majors , new admit or application statuses , etc . Module 2 : Application Generation , including , but not limited to : 1 . Identify MSUB ’ s high - priority high school inquirers , and new targeted senior search names to include in multichannel outreach . 2 . Pre - purchase , geographic predictive modeling for multiple name vendors . 3 . Use predictive modeling to determine level of segmented communications . 4 . Marketing outreach campaign — including design , production , and mailing — to include the following channels : • Email campaign to inquiries and senior search records ; • Digital marketing strategies , including : − Display advertising to targeted senior search and inquiry records − Location - based mobile advertising to targeted high schools − Retargeting to students who started the student application − Look - alike audiences 5 . Outreach pieces to include creative content driven by MSUB branding / marketing guidelines , and informed by national research best practices 6 . All creative materials will be provided to MSUB for review and approval prior to release . Selected partner will incorporate MSUB feedback as part of the creative development process .

Montana

2026-04-29