National Public Relations Campaign - The Land Grant Difference

2026-11-03

Responses to this RFI will be used to achieve the following objective : Provide OSU with insights and guidance on the feasibility , strategic design , and cost of a statewide public affairs and trust - building campaign . A campaign should be scalable and customizable for adoption and adaptation by other land - grant universities in their own states . With select placements in national media and in aggregate across participating states , a campaign would articulate and amplify the role of land - grant universities in creating opportunity and prosperity for individuals , families and businesses . In addition to traditional public relations considerations , OSU seeks guidance on how a campaign could : • Rebuild public trust in higher education , particularly among audiences that may be skeptical of or disengaged from higher education generally . • Operate effectively across politically and demographically diverse environments , emphasizing credibility , relevance and nonpartisan public value . • Leverage trusted community voices ( like alumni , employers , community - based and industry partners ) as messengers of land - grant impact . • Balance a shared national narrative with local authenticity and state - specific adaptation .

Oregon

2026-04-08