PL0003 - Roadside Advertising Concession Agreement - Gloucester

2026-11-03

Gloucester City Council ('the Authority') is offering an advertising space concession opportunity to the market (to primarily include roadside and roundabout advertising space). The successful supplier will manage, operate and generate revenue from the advertising space in return for a payment to the Authority. The Authority worked on a partnership basis with two companies to provide roadside advertising over the past decade. Whilst the signage remains in place, there exists the opportunity for the successful supplier to build on the relationships that existed previously with current advertisers and to build new relationships. To the Authority's knowledge all signs have the benefit of all necessary statutory consents, although the successful supplier will need to check with the Planning service and other relevant authorities prior to commencement, and if necessary, secure necessary consents before proceeding. The Authority's purpose in offering this concessions agreement is to increase the opportunities available to local businesses to promote themselves. The Authority also aims to secure a fixed annual income stream (in return for granting the concession), to support its business promotion and marketing activities and to contribute towards the maintenance of the roundabouts and verges. The contract will be a concessions contract because the Authority will not be paying the successful supplier to provide the service. The Authority will receive a payment from any advertisement income. The Authority does not guarantee the advertisement income.

United Kingdom (UK)

2026-09-21