PUBLIC AWARENESS CAMPAIGN SERVICES

2026-11-03

PURPOSE OF THIS REQUEST FOR PROPOSAL The purpose of this Request for Proposal ( RFP ) is to procure the services of a qualified firm for the development , design , production , and implementation of public awareness campaigns for Santa Fe County . The County seeks a qualified firm to develop a variety of bilingual ( English and Spanish ) campaigns . Such campaigns are for the benefit of the public as a whole and may include public education efforts , public notices , community information initiatives , and other outreach efforts that support County programs , services , and strategic priorities . SCOPE OF WORK 1 . Develop two ( 2 ) primary countywide public awareness campaigns annually addressing topics identified by Santa Fe County departments . 2 . Develop two ( 2 ) ancillary campaigns annually to complement and reinforce the primary campaigns . 3 . Produce all campaign materials in both English and Spanish to ensure accessibility and broad community reach . 4 . Provide concept development , graphic design , copywriting , translation , printing , multimedia production , digital content , and related creative services . 5 . Utilize appropriate traditional and non - traditional media channels to maximize campaign reach , visibility , and effectiveness . 6 . Implement outreach strategies , including community events , grassroots engagement , and educational distribution efforts , to increase public awareness and participation . 7 . Coordinate activities with County staff , evaluation partners , and other stakeholders as requested to support campaign effectiveness and alignment with County initiatives . 8 . Track campaign activities and document engagement metrics , dissemination efforts , visibility outcomes , and other relevant performance information . 9 . Provide quarterly and annual reports including qualitative and quantitative data , campaign summaries , performance insights , and recommendations for continuous improvement . 10 . Transfer to Santa Fe County all materials produced under this Agreement as works made for hire and property of the County .

New Mexico

2026-05-02