Research on video-sharing platforms: understanding audience experiences and motivations
Sector: Bridge • Location: United Kingdom
Source: Contracts Finder
Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to:1) To explore user experiences, motivations and decision-making on YouTube. This willlook at understanding how users navigate the platform, what influences their viewingchoices, and how they engage with different types of content.2) To
- Status
- Closed
- Sector
- Bridge, Road
- Location
- United Kingdom
- Updated
- 3 Nov 2026
- Source
- Contracts Finder
ConstructChat
Ask ConstructChat about Research on video-sharing platforms: understanding audience experiences and motivations
Pick a question to edit it, or write your own.
First answer free · no account
Tender Information FAQ
Tender Information
Participants
| Not available for this record. |
Status
Original status | awarded contract |
Taiyo status | Closed |
Taiyo last update | 2026-11-03 |
Contact
| Not available for this record. |
Description
Description | Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to:1) To explore user experiences, motivations and decision-making on YouTube. This willlook at understanding how users navigate the platform, what influences their viewingchoices, and how they engage with different types of content.2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploringthe visibility and appeal of PSB content on YouTube by examining audience expectationsaround format, tone and relevance compared to other creators and influencers. |
Location
Country | United Kingdom (UK) |
Source
Source | Contracts Finder |
URL |
More Details
Record type | Tender |
Sector | Bridge, Road |
Article published date | 2026-03-13 |
Research
Free account
View all details
You are reading the public part. A free account opens the rest:
- Every detail on this tender
- News and media coverage
- Technical research
Free account · no card · lands you back on this tender