River Tweed Trail, Brand Positioning and Audience Development
Open · Scotland
Source: Public Contracts Scotland
The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, cul
- Status
- Bidding
- Sector
- Hotel, Consumer Products
- Location
- United Kingdom
- Updated
- 3 Nov 2026
- Source
- Public Contracts Scotland
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Tender Information
Participants
| Not available for this record. |
Status
Original status | open |
Taiyo status | Bidding |
Taiyo last update | 2026-11-03 |
Contact
| Not available for this record. |
Description
Description | The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.CPV: 79342000. |
Location
Country | United Kingdom (UK) |
Source
Source | Public Contracts Scotland |
URL |
More Details
Record type | Tender |
Sector | Hotel, Consumer Products |
Article published date | 2026-08-05 |
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