Statewide High School Advertising Services

2026-11-03

AMEND 01 : ADDED QUESTIONS AND ANSWERSSOURCES SOUGHT SYNOPSISTitle : Sources Sought for Statewide High School Advertising ServicesNotice ID : W50S6X26Q0004Document Type : Sources Sought NoticeAgency : Delaware Air National Guard , 166 Mission Support ContractingClassification Code : Primary NAICS : 541850 – Indoor and Outdoor AdvertisingProduct Service Code ( PSC ): R701 - Support - Management : AdvertisingResponse Date : April 15 , 2026 , 1700 EDTContact Point : Primary : Bryan Driscoll , Contracting Officer , Bryan . Driscoll . 5 @ us . af . milSecondary : Katesha Tolson , Contract Specialist , katesha . tolson . 1 @ us . af . mil1 . 0 SYNOPSISThis is a Sources Sought Synopsis , NOT a solicitation for proposals , proposal abstracts , or quotations . The purpose of this notice is to conduct market research to identify parties having an interest in and the resources to support the requirement for a statewide high school advertising campaign . The Government is seeking to identify qualified sources under the North American Industry Classification System ( NAICS ) Code 541850 , Outdoor Advertising . The information received will be used to determine the appropriate acquisition strategy , including whether a small business set - aside is a viable option . All small business categories are encouraged to respond . The Government is not obligated to and will not pay for any information received from potential sources as a result of this synopsis . 2 . 0 BACKGROUNDThe Delaware Air National Guard has a requirement to procure comprehensive advertising services to enhance brand awareness and support recruiting engagement among target - age demographics . The campaign will span approximately 15 – 16 high schools across the state of Delaware , providing consistent exposure during high - traffic athletic events to students , parents , and local communities . 3 . 0 DRAFT REQUIREMENT / SCOPE OF WORKThe Government is seeking a contractor to provide all necessary resources to execute a statewide advertising campaign . The anticipated scope includes , but is not limited to , the following services across approximately 15 - 16 designated high schools : Digital Advertising : Display of 20 - second rotating digital advertisements on indoor gymnasium scorer ’ s tables during high - traffic athletic events . Static Banner Advertising : Provision , placement , and removal of indoor and outdoor banners ( approximately 3 ’ x5 ’ to 5 ’ x6 ’) in high - visibility locations . Audio Announcements : Coordination and execution of Public Address ( PA ) announcements during select athletic events . Community Engagement : Facilitation of one ( 1 ) " partnership night " or similar engagement event per school , per year , for recruiting personnel . The schools include : Smyrna High School , Indian River High School , Dover High School , Woodbridge High School , Lake Forest High School , Middletown High School , Ceasar Rodney High School , Appoquinimink High School , Concord High School , Mount Pleasant High School , Alex I du Pont High School , Brandywine High School , Padua Academy , Milford High School , and Sussex Central High School . 4 . 0 INFORMATION REQUESTED FROM INTERESTED PARTIESInterested parties are requested to submit a capability statement that demonstrates their ability to perform the services described in Section 3 . 0 . Responses must be limited to 5 pages and should include the following information : Part 1 : Company InformationCompany Name and Address . Unique Entity ID ( UEI ) and CAGE Code . Company Point of Contact ( Name , Title , Phone Number , and Email Address ). Confirmation of active registration in the System for Award Management ( SAM . gov ). Confirmation of capability to invoice through the Procurement Integrated Enterprise Environment ( PIEE ) / Wide Area Workflow ( WAWF ). Part 2 : Socio - Economic StatusPlease provide your company ' s business size status under NAICS 541850 ( Small Business or Other than Small Business ). If a Small Business , please specify all applicable socio - economic categories : Small Disadvantaged Business ( SDB ) 8 ( a ) Program ParticipantService - Disabled Veteran - Owned Small Business ( SDVOSB ) Woman - Owned Small Business ( WOSB ) Economically Disadvantaged Woman - Owned Small Business ( EDWOSB ) Historically Underutilized Business Zone ( HUBZone ) Small BusinessPart 3 : Capability and Past PerformanceA detailed narrative describing your firm ’ s capabilities to meet the requirements outlined in Section 3 . 0 . Provide at least two ( 2 ) examples of relevant past performance on contracts of similar size , scope , and complexity within the last three ( 3 ) years . Please include the contract number , agency / customer name , period of performance , and a brief description of the work performed . Specifically address your company ' s experience and established relationships with high school districts and athletic departments , particularly within Delaware if applicable . Part 4 : Specific QuestionsDoes your company currently hold any exclusive advertising agreements with high schools or school districts in Delaware ? If so , please describe the nature of this exclusivity . Are you able to advertise in the schools listed ? Is yes , all of them ? If no , what school can you advertise in ? Describe your approach to verifying and reporting the delivery of digital and static advertisements for performance monitoring . 5 . 0 SUBMISSION INSTRUCTIONSInterested parties who consider themselves qualified to perform the services are invited to submit a response to this Sources Sought Notice by the response date and time . All responses shall be submitted electronically via email to the primary contact point listed above . Subject Line :" Sources Sought Response : High School Advertising - [ Your Company Name ]" Format : Please submit your response as a single PDF or Microsoft Word document . 6 . 0 DISCLAIMERThis Sources Sought notice is issued solely for information and planning purposes and does not constitute a solicitation . All information received in response to this notice that is marked as proprietary will be handled as such . The Government will not be liable for or suffer any consequential damages for any proprietary information not properly identified . Responses to this notice are not offers and cannot be accepted by the Government to form a binding contract . Responders are solely responsible for all expenses associated with responding to this notice . No feedback or evaluations will be provided to companies regarding their submissions . The Government may or may not elect to issue a solicitation for these services in the future .

Delaware

2026-05-01