Strategic Communications Support Partner

2026-11-03

RFP OBJECTIVE & OVERVIEW RFP OBJECTIVE & OVERVIEW The University of Connecticut Health Center ( UConn Health ) is requesting proposals from qualified organizations to be strategic partners to support planning , design and execution of earned media and communications needs associated with the implementation of several strategic initiatives . The term of the award resulting from this RFP will be one ( 1 ) year ( approximately March 1 , 2026 through February 28 , 2027 ), with UConn Health option to renew for one ( 1 ) additional one - year ( 1 - year ) period . 1 . SCOPE OF WORK REQUIREMENTS & QUESTIONS FOR PROPOSER Scope of Work Requirements / Questions Statement of Work The Contractor shall perform the following Work on an on - call basis for UConn Health : Earned Media 1 . Work collaboratively with UConn Health leadership and staff to provide strategic media relations guidance to the organization to strengthen the organization ’ s visibility and reputation and to advance the adoption and success of strategic initiatives 2 . Perform media relations outreach as needed and appropriate to grow positive earned media coverage for UConn Health 3 . Develop materials for earned media as needed and requested , including but not limited to press releases , message frameworks , interview prep materials , etc . that align with UConn Health strategic goals and that clearly drive message to target audiences 4 . Elevate UConn Health ’ s media profile and presence 5 . Assess and measure reach / impact / value of earned media , and provide feedback to UConn Health Brand Communications 1 . Work collaboratively with UConn Health leadership and staff to provide guidance on the organization ’ s brand communications strategy to strengthen UConn Health ’ s visibility and reputation , and to advance the adoption and success of strategic initiatives

Connecticut

2026-03-27