Strategic Digital Media Advertising

2026-11-03

Parkland College is seeking a marketing agency to collaborate in the strategic planning and placement of digital advertising campaigns . The college ’ s Marketing and Public Relations team provides in - house creative , strategy , and budget management . The team will work with the media buyer to strategize and plan for three major enrollment campaigns throughout the year ( fall , spring , and summer ), as well as for program - and event - specific marketing campaigns throughout the year . Campaigns encompass a mix of digital and traditional media platforms . Digital platforms include social media , remarketing , paid and non - paid search marketing , geofencing , digital placements , and email marketing . Nearly all media will be geotargeted . Parkland College will work with a separate buyer for the local traditional media , which is not a part of this RFP . The ideal agency will have experience planning digital marketing strategy for community colleges and a strong understanding of the community college mission , its target audiences , and the community college enrollment process and timelines .

Illinois

2026-04-29