Strategic Planning Market Hutch

2026-11-03

4 . 1 Brand and Creative Strategy • Develop or refine a cohesive tagline , theme , or creative platform for the campaign • Ensuring creative direction reflects a modern , welcoming , and authentic identity for Hutchinson • Integrate original or licensed video and still photography 4 . 2 Media Strategy and Placement Proposals should include a recommended media mix . The city is open to innovation . Agencies should present their best thinking based on data and current best practices . At minimum , proposals should address strategy and planned investment in : • Digital advertising ( display , programmatic , paid search ) • Social media ( paid and organic ) • Video ( pre - roll , streaming , connected TV , or similar ) • Traditional media ( television , radio , print , billboard ) if recommended • Emerging or non - traditional channels the agency believes are appropriate for this market 4 . 3 Content Development • Development of campaign content including copy , graphics , video , and photography • Content suitable for use across owned , earned , and paid channels • Collaboration with City staff and local partners on content that reflects Hutchinson authentically 4 . 4 Performance Measurement and Reporting The city expects clear , data - driven reporting tied to program goals . Proposals should describe : • Key performance indicators ( KPIs ) the agency recommends tracking • Any third - party data tools or measurement platforms the agency uses 4 . 5 Coordination with City Staff • Regular communication with the City Project Manager — expected monthly at minimum • Participation in annual planning to align campaign strategy with community calendar and major events • Flexibility to respond to time - sensitive promotional opportunities

Kansas

2026-05-01