Summer Food Service Program Media Campaign Office of Child Nutrition

2026-11-03

A . Provide media coverage of the SFSP offered through the USDA Food and Nutrition Services . B . Assign the Contract Account Representative to work directly with the MDE Representative . C . Utilize the free United States Department of Agriculture ( USDA ) SFSP marketing resources when practicable . 2 . 2 Contractor Prerequisites A . Technology - related experience . B . Relative experience to the functional expertise marketing to a large population providing awareness . C . Experience in traditional communication and outreach methods with digital systems . D . Managing experience of social media channels with using tone and messaging ; and E . Knowledgeable of design programs and languages to create appealing visuals from brand identity . 2 . 3 Deliverables A . Provide media planning strategies and execution for increasing the public awareness of the SFSP for Mississippi , no later than May 15 . B . Publicize the SFSP throughout the state to bring awareness of more than 750 feeding sites available for all children ( multicultural ) through age 18 when schools are out for summer , between May 25 and June 30 . C . Provide a preliminary plan and strategy for the media coverage proposal to the MDE to include a minimum of two types of coverage ( e . g ., radio / television spots , mobile advertising , social media , and digital billboards ), no later than May 15 . D . Review program information and data targeting areas of the state with a high percentage of children eligible for free lunch during the school year and low participation in SFSP and the 2024 National School Lunch Program ( NSLP ) and the 2025 SFSP Data Sheet to review target areas ( Appendix J and K ), no later than May 15 ; E . Determine the planning and creative development for media coverage locations and saturation for the anticipated date range of May 25 through June 30 , no later than May 15 . F . Secure media coverage as agreed upon by the MDE , no later than May 15 . G . Report performance measures ( e . g ., impression clicks geofences , ads ) for media coverage utilized no later than September 1 . H . Provide details for the ratio of staff services expense versus media buy expense no later than May 15 .

Mississippi

2026-04-29