UCB - Strategic Communications - RFP 003915-Feb2026

awarding

Closed

Founded in 1868, University of California, Berkeley is the world's No. 1 public university, with 63 Nobel laureates and 50 graduate programs ranked in the nation's top 10. Berkeley researchers advance fundamental science while addressing society's greatest challenges — from artificial intelligence to climate change to human health. The university enrolls nearly 46,000 students, with 28% of undergraduates receiving federal Pell Grants, reflecting its commitment to access. The Strategic Communications department (Strat Comms) seeks a brand and marketing communications partner to help elevate our national and global position in higher education by strengthening our brand positioning and helping to create new and impactful brand assets. UC Berkeley Strat Comms is seeking proposals from agencies to help strengthen and evolve the university’s institutional brand. Key to this work is updating our brand positioning and strategic narrative to more effectively communicate the breadth, depth and impact of Berkeley’s mission, research and public service. This work will help ensure that our story is both firmly grounded in Berkeley’s distinctive strengths, traditions and aspirations. The resulting brand foundation — well-researched, community-informed and clearly articulated — will provide the entire campus with a unified framework for telling Berkeley’s story, both in print and visually, with greater clarity, cohesion and resonance across all audiences. With Trademarks and Licensing as well as Brand Protection now reporting into Strat Comms, our team plans to ensure both strong brand stewardship and position our brand for increased revenue generation opportunities.

United States of America (USA)

University of California Procurement

Tender

Education