Website Usability Study

2026-11-03

3 . 2 . 1 The awarded vendor will work closely with the Research Analyst and Research Director at NDTCA to develop a screener and discussion guide . 3 . 2 . 2 Study participants to be selected from include , but are not limited to : Those that are interested in visiting a destination ’ s website to research for travel information and have taken a leisure trip in the past 12 months with an overnight stay . Belong to one of the key demographic or psychographic targeted segments . Residents of current markets that Travel Nevada is advertising in along with potential markets that Travel Nevada may want to advertise in . Study participants are to be put into as close to natural conditions of exploring the website ( s ) as possible . This includes study participants using a device such as a desktop / laptop , smart phone , and / or tablet and viewing the website ( s ) as they would on their own . Participants should be encouraged to explain their reactions to the website ( s ) throughout the interview . The moderator should only probe when necessary to encourage the respondent to explain their reactions to the various features , functionality , navigation and content that they encounter . The current website ( s ), staging website ( s ) and “ competitor ” sites may need to be viewed during the interviews to help elicit detailed feedback . Each screen that the user is viewing will need to be recorded as the main image of the picture - in - picture recording ( including cursor movement and site navigation ). Video of the user ’ s comments , reactions and suggestions should also be recorded in the picture - in - picture image .

Nevada

2026-05-01